Majesty in Motion

Whales and the Future of Our Seas

A World Ocean Day 2025 campaign by Evoca Foundation with support from IFAW

The Stories We’re Telling

Dive into the mystery, beauty, and urgency of ocean conservation with our 2025 World Ocean Day campaign: Majesty in Motion: Whales and the Future of Our Seas.

With support from the International Fund for Animal Welfare (IFAW), this campaign highlights the vital role of whales in maintaining the health of our planet and the actions we must take to protect them.

At the heart of Majesty in Motion is a new short film by Evoca Foundation, created using incredible footage from Rachel Moore and delivered by director Yassa Khan.

Together, we shine a light on the wonder of whales, the threats they face, and the grassroots efforts safeguarding their future.

Credits

Production: Evoca Pictures

Footage & Story: Rachel Moore

Director: Yassa Khan

Editor: Robin Mellor

Composer: Alyssa Moxley

Script & Visual Campaign: Shanley Mitchell

Voiceover: Rachel Moore

Meet Rachel Moore and Sweet Girl

Raised by the sea, Rachel Moore’s love for the ocean began early earning her first dive certification at 15 and later becoming the youngest National Park Service-certified Blue Card Diver. Her work with Channel Islands National Park and an underwater TV series was the start of a lifelong commitment to the deep.

She left city life behind to sail the world, capturing life below the surface as an award-winning photographer and ocean advocate. Now an ambassador for Sony, GoPro, PADI, and Only One, Rachel uses her lens to move hearts and shift perspectives.

While swimming in French Polynesia, she had a brief but powerful encounter with a juvenile humpback known as Sweet Girl. The young whale swam right up to Rachel, locking eyes just inches away. “The way she looked at me left a mark I’ll never forget.”

Just days later, Sweet Girl was killed by a ship strike.

Rachel’s footage from that encounter forms the heart of Majesty in Motion Evoca Foundation’s World Ocean Day campaign film. We are deeply grateful to Rachel for sharing this intimate moment in honour of a life taken too soon, and for reminding us what we stand to lose.

Honouring Wonder

Much like human fingerprints or a zebra’s stripes, the underside of a humpback whale’s tail is unique to each individual. The distinctive patterns of scars, pigmentation and the shape of the flukes act as a natural ID tag, allowing researchers to identify and track humpback whales over time.

Songs Beneath
the Surface

Whales, dolphins, and porpoises (collectively known as ‘cetaceans’) use a rich array of vocalisations clicks, whistles, and songs to communicate. Each sound serves a unique function, from locating prey to socialising with others.

Remarkably, whales that live in pods develop their own distinct “dialects,” helping them recognise family members and distinguish outsiders. (Source: WWF Australia

Highways of the Deep

Whales travel along superhighways: some grey whales might cover distances in their lifetime equivalent to traveling to the moon and back.

(Source: The Reef World Foundation)

Blue Heart,
Green Future

Every second breath we take comes from the ocean because more than 50% of the air we breathe is produced by the ocean, largely by tiny marine algae called phytoplankton, that are fertilised by whale feces. (Source: IFAW )

International Fund for Animal Welfare (IFAW)

Evoca Foundation extends heartfelt thanks to the International Fund for Animal Welfare (IFAW) for their incredible support in the development of Majesty in Motion and for sharing their world-leading marine conservation expertise.

IFAW is a global non-profit helping animals and people thrive together. They are experts and everyday people, working across seas, oceans, and in more than 40 countries around the world. They rescue, rehabilitate, and release animals, and they restore and protect natural habitats. The problems they face are urgent and complex. To solve them, they pair fresh thinking with bold action. IFAW partners with local communities, governments, NGOs, and businesses to pioneer new and innovative ways to help all species flourish.

Learn more at ifaw.org.